Global Wine Tourism

Global Wine Tourism

Wine regions are attracting increasing numbers of tourists through tours, wine festivals and events, and winery, restaurant and cellar door experiences. Using a host of case studies from Europe, North America, South Africa, Australia and New Zealand this book reviews the latest wine tourism research and management and marketing strategies. The book highlights the lessons learnt for wine, tourism and related industries and concludes by examining the future of the wine tourism industry.


Author
Publisher CABI
Release Date
ISBN 1845931718
Pages 278 pages
Rating 4/5 (11 users)

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