HTML5 Advertising

HTML5 Advertising

Web advertising is changing. What was once a predominantly Flash-based medium is making the switch to HTML5, with the benefit of a plug-in free environment giving a larger audience for ads, and better integration with the page they are featured on. We live in a time where marketers, designers, and developers are confused as to what they can and can’t do on different devices, browsers, and operating systems. What better way to finally make sense of it all, than by stepping through the entire campaign process on your own terms? HTML5 Advertising will educate you on the whole digital advertising process from start to finish, and help you take advantage of new HTML5 features such as canvas, CSS3 animations, DOM events, audio and video, and offline storage. You'll also learn how to get around discrepancies in browser support with JavaScript and polyfills. You will be provided with tips and tricks to better optimize content across screens and make the most successful campaign with the lightest footprint possible, which is especially important when deploying to mobile devices. This book: Takes you through the advertising campaign process with HTML5 from design to delivery Provides in-depth knowledge into the digital advertising landscape and the HTML5 specification Communicates tips and tricks coming from Flash and ActionScript to HTML5, CSS3 and JavaScript. HTML5 Advertising equips you with the knowledge to attack cutting-edge, rich media projects with confidence and scale, while also learning the essentials to communicate to internal and external clients. HTML5 is here whether you like it or not, so why not jump in early and head down the path of building the future.

Publisher Apress
Release Date
ISBN 1430246030
Pages 366 pages
Rating 4/5 (39 users)

More Books:

HTML5 Advertising
Language: en
Pages: 366
Authors: John Percival
Categories: Computers
Type: BOOK - Published: 2013-02-03 - Publisher: Apress

Web advertising is changing. What was once a predominantly Flash-based medium is making the switch to HTML5, with the benefit of a plug-in free environment givi
Multiscreen video advertising - Introduction & Career Guidance
Language: en
Pages: 132
Authors: Selvam, Hari Prasath
Categories: Technology & Engineering
Type: BOOK - Published: 2018-10-08 - Publisher: Notion Press

ADVERTISING and MARKETING is future! With thousands of companies and over 1.78M+ tech startups worldwide, advertising is the primary source to achieve the growt
The Digital Advertising Guide
Language: en
Pages: 126
Authors: Harry J. Gold
Type: BOOK - Published: 2015-10-22 - Publisher:

Today, great marketers must be digital marketers. Why? Because everything we do has digital components. So every organization must evolve to be fully conversant
Design, User Experience, and Usability: Novel User Experiences
Language: en
Pages: 703
Authors: Aaron Marcus
Categories: Computers
Type: BOOK - Published: 2016-07-04 - Publisher: Springer

The three-volume set LNCS 9746, 9747, and 9748 constitutes the proceedings of the 5th International Conference on Design, User Experience, and Usability, DUXU 2
Computational Advertising
Language: en
Pages: 398
Authors: Peng Liu
Categories: Computers
Type: BOOK - Published: 2020-05-12 - Publisher: CRC Press

This book introduces computational advertising, and Internet monetization. It provides a macroscopic understanding of how consumer products in the Internet era
Advertising Creative
Language: en
Pages: 503
Authors: Tom Altstiel
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2019-01-18 - Publisher: SAGE Publications

Advertising Creative, Fifth Edition continues to weave discussions about digital messaging through every chapter. Yet, the underlying theme is still about one t
YouTube Marketing For Dummies
Language: en
Pages: 384
Authors: Will Eagle
Categories: Business & Economics
Type: BOOK - Published: 2019-02-12 - Publisher: John Wiley & Sons

Advice from a YouTube insider on how to creative effective campaigns YouTube is the top destination for online video. With over a billion viewers around the glo
Know Online Advertising
Language: en
Pages: 252
Authors: Avinash Tiwary
Categories: Education
Type: BOOK - Published: 2016-07-30 - Publisher: Partridge Publishing

This book is an extensive resource to demystify online advertising. While it walks you through the very basics of digital advertising like media buying, media p
Video Games
Language: en
Pages: 192
Authors: Andy Bossom
Categories: Computers
Type: BOOK - Published: 2017-07-06 - Publisher: Bloomsbury Publishing

A highly visual, example-led introduction to the video game industry, its context and practitioners. Video Games explores the industry's diversity and breadth t
Global Security, Safety and Sustainability: The Security Challenges of the Connected World
Language: en
Pages: 407
Authors: Hamid Jahankhani
Categories: Computers
Type: BOOK - Published: 2017-01-03 - Publisher: Springer

This book constitutes the refereed proceedings of the 11th International Conference on Global Security, Safety and Sustainability, ICGS3 2017, held in London, U