Examines the art of effective persuasion to argue that its secret lies in a key moment before messages are delivered, sharing strategies for how to psychologically prepare one's listeners to render them most receptive.
Author | Robert Cialdini |
Publisher | Simon and Schuster |
Release Date | 2016-09-06 |
ISBN | 1501109790 |
Pages | 432 pages |
Rating | 4/5 (99 users) |