More Books:

SRDS Consumer Magazine Advertising Source
Language: en
Pages:
Authors:
Categories: Advertising, Magazine
Type: BOOK - Published: 2006 - Publisher:

SRDS Consumer Magazine Advertising Source
Language: en
Pages:
Authors:
Categories: Advertising, Magazine
Type: BOOK - Published: 2004-12 - Publisher:

Dictionary of Marketing Communications
Language: en
Pages: 249
Authors: Norman A. P. Govoni
Categories: Business & Economics
Type: BOOK - Published: 2004 - Publisher: SAGE

With over 4000 entries, including key terms and concepts covering advertising, sales promotion, public relations, direct marketing, personal selling and e-marke
SRDS Consumer Magazine Advertising Source
Language: en
Pages: 870
Authors: Standard Rate & Data Service
Categories: Advertising, Magazine
Type: BOOK - Published: 2004 - Publisher:

The Lifestyle Market Analyst
Language: en
Pages:
Authors:
Categories: Consumer behavior
Type: BOOK - Published: 2006 - Publisher:

SRDS Consumer Magazine Advertising Source
Language: en
Pages: 1016
Authors: Standard Rate & Data Service
Categories: Advertising, Magazine
Type: BOOK - Published: 2001 - Publisher:

Strauss's Handbook of Business Information: A Guide for Librarians, Students, and Researchers, 4th Edition
Language: en
Pages: 403
Authors: Hal P. Kirkwood
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2020-08-31 - Publisher: ABC-CLIO

This new edition of Strauss's guide helps users to find current information for and about businesses of all kinds—both private and public, U.S.-based and inte
Media Management
Language: en
Pages: 432
Authors: George Sylvie
Categories: Business & Economics
Type: BOOK - Published: 2009-03-04 - Publisher: Routledge

Media Management: A Casebook Approach provides a detailed look at the major areas of responsibility that fall to the managers of media organizations, including
Do-It-Yourself Advertising and Promotion
Language: en
Pages: 360
Authors: Fred E. Hahn
Categories: Business & Economics
Type: BOOK - Published: 2003-04-03 - Publisher: John Wiley & Sons

Praise for the Second Edition "Mr. Hahn's background in an industry where the creative stretching of promotional budgets is a daily necessity serves well the re
Strauss's Handbook of Business Information: A Guide for Librarians, Students, and Researchers, 3rd Edition
Language: en
Pages: 399
Authors: Rita Moss
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2012-02-14 - Publisher: ABC-CLIO

Strauss's latest edition retains its place as an essential text for library students; an indispensable guide for practitioners in public, academic, and special